The Dark Roast Company
Project
The Dark Roast Company
Branding | Packaging Design | Digital Marketing | Website Design | Influencer Marketing
The Dark Roast Company’s coffee brand logo design features a bold, modern typeface with a sleek coffee bean icon—capturing the essence of premium coffee branding. We created eye-catching coffee packaging design with dark, earthy tones, metallic accents, and minimalist layouts to reflect the richness of their blends. Each element is crafted for strong shelf appeal and brand recognition, appealing to both seasoned coffee drinkers and new customers. The visual identity speaks to the quality and craft of a top-tier specialty coffee brand.
Products: Ground Coffee & Whole Beans – Signature Dark Roast, Single Estate Light Roast Arabica, Medium Roast Arabica, Eclipse Blend and Araku Coffee | Organic Honey Products – Raw Honey, Forest Honey, Eucalyptus Honey, Jamun Honey and Bee Pollen | Freeze Dried Instant Coffee – Roasted Hazelnut, Creamy Caramel, French Vanilla, Irish Cream and Indian Arabica | Luxury Gifting.
Digital & Influencer Marketing Campaigns
Brandonama led The Dark Roast Company’s digital marketing strategy, crafting high-conversion campaigns across social media, search, and email. We focused on building a strong online presence through engaging content and targeted ads. Our influencer marketing efforts helped generate authentic UGC (user-generated content), with a standout collaboration featuring HerHappyFace, a popular content creator. The partnership drove massive reach and boosted sales by 10x, cementing the brand’s digital success.
Packaging Design and Website
Brandonama designed a distinctive and cohesive packaging identity for The Dark Roast Company, aligning with the brand’s premium and earthy persona. Each product—from Ground Coffee and Whole Beans like Signature Dark Roast, Single Estate Light Roast Arabica, Medium Roast Arabica, Eclipse Blend, and Araku Coffee—features bold typography, rich color palettes, and clean layouts for shelf impact. The Organic Honey range including Raw Honey, Forest Honey, Eucalyptus Honey, Jamun Honey, and Bee Pollen was designed with minimal, nature-inspired aesthetics. The Freeze-Dried Instant Coffee series—Roasted Hazelnut, Creamy Caramel, French Vanilla, Irish Cream, and Indian Arabica—uses vibrant color cues to reflect flavor. Each element ties into their luxury gifting line, making every product a visual and sensory treat.
Website: The Dark Roast Company’s website is designed to deliver a seamless, immersive shopping experience. Clean layouts, rich visuals, and intuitive navigation reflect the brand’s premium and artisanal vibe. Built for speed and responsiveness, it ensures easy browsing across devices. From storytelling to checkout, every click feels brewed to perfection.
