Timeless Teas
Project
Timeless Teas
Branding | Packaging Design | Digital Marketing
Timeless Teas, a brand created from scratch – the idea was to evoke a calming, eternal ritual of tea-drinking that transcends trends, generations, and geographies. We at Brandonama, came up with the brand name, identity design and packaging design, bearing in mind the idea of slowing down and savoring the moment. The brand was built to celebrate purity, peace, and presence. Each blend is inspired by nature’s quiet power and India’s rich tea heritage. With a name that reflects both elegance and longevity, the brand Timeless Teas invites tea lovers to pause, breathe, and reconnect—one soulful cup at a time. The brand speaks to a universal emotion—nostalgia and comfort. It stands for rituals that never go out of style, just like a good cup of tea. The vision all along was to not just sell a product range, but an experience, a memory and a mood.
Brand Identity Design
The visual identity of Timeless Teas blends minimalism with warmth, creating an appeal that feels both modern and grounded. The logo symbol—a delicate teapot paired with the arms of a clock, the brand typeface – flowey and gentle – symbolizes nostalgic late noons, comfort and a sense of home. We chose a serene, nature-inspired color palette that elevates the brand’s organic and soothing character. Brandonama designed every visual touchpoint to resonate with wellness-conscious consumers looking for more than just tea—a moment of reminiscence. The result, a brand that exudes quiet luxury, authenticity, and an enduring connection to nature..
Packaging Design
For the packaging design, the goal was to embody elegance and clarity while standing out in the premium wellness tea segment. Each pack—from vibrant paper cups to serene paper like tea pouches—featuring clean lines, soft pastels, and hand-illustrated elements that reflect the tea’s natural origins. The Chamomile, for example, carries gentle floral cues, while the cups use calming tones like mint, sunshine yellow, and deep muted indigo to create a sense of emotional calm. All materials are consciously sourced to align with the brand’s eco-friendly ethos. The design not only enhances shelf presence but also complements the ritual of mindful tea-drinking – making each product a sensory and visual delight. The balance of minimalism and charm helps build strong visual recall.
